Magento 2: A New Hope (and why to migrate)

What’s the big deal?

 If you’re one of the many online retailers still running your store on Magento 1, you’ve probably heard of Magento 2. You’ve been flooded with a plethora of marketing emails tugging at your heartstrings and telling you horror stories should you resist migrating. It may not be the end of the world, but it will surely be the end of M1 as of June 2020. 

 Magento 2 was released in 2015 as a much improved and optimised version of Magento 1. It offers a complete architectural redesign from the previous version, providing new features, improved performance and a faster, more straightforward shopping experience to your customers.

 But what does this mean and what are the real benefits, minus the technobabble?

 It’s Faster

 The new and improved Magento boasts 50% faster page loading times as well as 38% faster check out speed. With speed being at the forefront of consumers’ minds, this is the perfect opportunity to stand out from the competition. In addition to that, you’ll find your developers smiling too as it boasts significantly faster end to end performance too (47%-56% faster to be exact).

 It’s Safer

 No business worth their lick of salt would want their data leaked to evil cyber terrorists. With this new update to the platform, you can sleep easy. Magento 2 has increased its security protocol, especially with features such as Instant Purchase, where user data is collected, ensuring the possibility of a security breach very close to zero. With M2, you’ll also be provided with frequent updates, systematically protecting you from the newest threat. 

 More User-friendly

 With the checkout processes being more streamlined in Magento 2, it gives your customers a smoother journey from cart to completed order. It boasts a world of customizable features too, requiring fewer steps and information about your patrons. Plainly put, reducing the checkout time alone provides you with less abandoned carts and more recurring customers. 

 A chance to Revamp and Re-evaluate

There’s no perfect time to do this, but with Adobes foot-tapping and watching the clock, it provides the finest opportunity you have to evaluate where you are as a business. Have you ever considered taking your business to emerging international markets? What about a branded ordering portal for your distributors/resellers? Now is the perfect time to welcome those potential customers to your shiny new website.

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’re always happy to help businesses reach and surpass their eCommerce potential.