Three last-minute Tips to utilise Green Monday (Cyber Monday 2)

As a retailer, you’ll know the importance of Black Friday and Cyber Monday. But what about Green Monday?

Also known as Cyber Monday 2, Green Monday falls on December 9th this year and is the biggest online shopping day in December, as it’s the last day that shoppers feel confident they’ll receive their gifts before Christmas.

To give you a brief overview, Green Monday was created in 2007 when eBay noticed a significant bump in sales on the second Monday of December. They decided on naming the day as such because they perceived online shopping an eco-friendlier approach, as appose to frantic last-minute shoppers driving to physical stores.

To utilise this lesser-known holiday, we’ve written three last-minute tips.

1. Optimise for Mobile Buyers

Like Cyber Monday, Green Monday is more alluring to Millennials and Gen X with 60% purchasing their festive presents online, compared to just 40% of Boomers. Considering mobile transactions made up around 60% all of these digital sales, that’s huge! Okay, I’ll stop with the statistics now. Consider displaying clear, bitesize information on your site for shoppers on the go to bump up the SEO charts!

2. Learn from Black Friday

Use Black Friday to improve your marketing & processes, analyse the data and see what marketing was successful and what crashed. Were there particular products that were more desirable? It’s also essential to use your best marketing tool of all, your customers! Consider examining any feedback your customers have left you since their BF purchase and acting on them.

3. Charging for shipping? Stop that

The whole point of Green Monday being a significant day in the eCommerce calendar is that retailers are expected to deliver their products prior to Christmas day. Providing free delivery on this day can set you apart from your competitors, an enormous 93% of online shoppers say they are likely to buy more if you offer it. Consider adding banners and other graphics to reassure your shoppers their order will arrive on time.

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’reWe’re always happy to help businesses reach and surpass their eCommerce potential.