{"id":5158,"date":"2019-10-09T15:49:07","date_gmt":"2019-10-09T14:49:07","guid":{"rendered":"https:\/\/streammarket.co.uk\/?p=5158"},"modified":"2022-05-25T07:35:37","modified_gmt":"2022-05-25T07:35:37","slug":"what-can-the-fall-of-thomas-cook-teach-online-retailers","status":"publish","type":"post","link":"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/","title":{"rendered":"What can the fall of Thomas Cook teach online retailers?"},"content":{"rendered":"\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

A little over two weeks after the demise of Britain\u2019s package holiday giant, what can we learn from their mistakes?<\/p>\r\n\r\n\r\n\r\n

To give a brief overview, Thomas Cook started to become a household name in the post-war years. As prosperity grew, it fuelled the nation’s curiosity for world travel. In 2011, they had their first flirtation with liquidation but miraculously avoided this collapse with a little help from a bailout deal funded by banks.<\/p>\r\n\r\n\r\n\r\n

Back to the present day, 178 years after its conception, Thomas Cook is no more.<\/p>\r\n\r\n\r\n\r\n

Commenting on the news, Stefan Spendrup, VP enterprise mobility, northern and western Europe at business mobility specialist\u00a0SOTI<\/a>, said;<\/p>\r\n\r\n\r\n\r\n

\u201cTo survive in the highly competitive travel sector, airlines and travel companies need to innovate, harnessing all of the capabilities that technology now provides to enhance the customer journey. They need to be able to provide real-time, data-driven insights to improve their interactions with customers and ensure they remain tuned in to ever-changing consumer demand in a digital transformation age.\u201d<\/em><\/p>\r\n\r\n\r\n\r\n

So what can we take away from this? From our point of view, it\u2019s clear. Thomas Cook wasn\u2019t willing to move with the times. They didn\u2019t acknowledge the change in customer habits to favour online and off the high street options. This confirms just how important it is to continually update your online store to compliment your consumer\u2019s ever-changing journey.<\/p>\r\n\r\n\r\n\r\n

Here are a few things that can help you to update your online store to the 21st century;<\/p>\r\n\r\n\r\n\r\n

\u00a0Embrace mCommerce<\/strong><\/h4>\r\n\r\n\r\n\r\n

As spending habits and customer shopping experience changes, as should retailers. Being mobile friendly is more essential now than ever. According to predictions from CBRE, global mobile commerce sales should make up for 53.9% of all eCommerce sales by 2021. Here are some essential tips on\u00a0how<\/a>. See\u00a0Slumbersac<\/a>\u00a0to get inspired.<\/p>\r\n\r\n\r\n\r\n

\u00a0Up Your Site Speed<\/strong><\/h4>\r\n\r\n\r\n\r\n

Your target consumer doesn\u2019t have time to wait idly by to buy your revolutionary product! According to Google Analytics, 53% of mobile site visitors leave a page that takes longer than three seconds to load. Check out\u00a0AJ Parts<\/a>\u00a0as a great example of attention retention.<\/p>\r\n\r\n\r\n\r\n

\u00a0Creating a Unique UX<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n

Often an overlooked aspect of the web design process, understanding the value of UX is crucial in keeping your target consumer with a smile of their face and your product in the mail. For some stats, intentional and strategic user experience has the potential to raise conversion rates by as much as 400%, so get cracking!\u00a0Envelopes<\/a>\u00a0are a great example of giving customers what they want.<\/p>\r\n\r\n\r\n\r\n

The above pointers are great, but if not maintained, can be as equally effective as if you did nothing at all. This is why it\u2019s quintessential to review your business regularly. Similarly essential is keeping your operation costs at a minimum. But these can\u2019t be achieved in a few sentences; you need expert advice and knowhow to get the ball rolling toward the right path! StreamMarket can help you,\u00a0get in touch<\/a>\u00a0(we won\u2019t byte).\u00a0\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"

A little over two weeks after the demise of Britain\u2019s package holiday giant, what can we learn from their mistakes? To give a brief overview, Thomas Cook started to become a household name in the post-war years. As prosperity grew, it fuelled the nation’s curiosity for world travel. […]<\/p>\n","protected":false},"author":1,"featured_media":5310,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[23],"tags":[],"yoast_head":"\nWhat can the fall of Thomas Cook teach online retailers?<\/title>\n<meta name=\"description\" content=\"To survive in the highly competitive travel sector, airlines and travel companies need to innovate, harnessing all of the capabilities that technology now provides to enhance the customer journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What can the fall of Thomas Cook teach online retailers?\" \/>\n<meta property=\"og:description\" content=\"To survive in the highly competitive travel sector, airlines and travel companies need to innovate, harnessing all of the capabilities that technology now provides to enhance the customer journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/\" \/>\n<meta property=\"og:site_name\" content=\"Magento eCommerce Agency in UK | StreamMarket\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-09T14:49:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-25T07:35:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/streammarket.co.uk\/wp-content\/uploads\/2019\/10\/hero-thomas-cook-banner.jpg.rendition.992.992.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"streammarket\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/streammarket.co.uk\/#organization\",\"name\":\"StreamMarket\",\"url\":\"https:\/\/streammarket.co.uk\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/streammarket.co.uk\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/streammarket.co.uk\/wp-content\/uploads\/2020\/09\/logo-4-1.png\",\"contentUrl\":\"https:\/\/streammarket.co.uk\/wp-content\/uploads\/2020\/09\/logo-4-1.png\",\"width\":270,\"height\":46,\"caption\":\"StreamMarket\"},\"image\":{\"@id\":\"https:\/\/streammarket.co.uk\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/streammarket.co.uk\/#website\",\"url\":\"https:\/\/streammarket.co.uk\/\",\"name\":\"Magento eCommerce Agency in UK | StreamMarket\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/streammarket.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/streammarket.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/streammarket.co.uk\/wp-content\/uploads\/2019\/10\/hero-thomas-cook-banner.jpg.rendition.992.992.jpg\",\"contentUrl\":\"https:\/\/streammarket.co.uk\/wp-content\/uploads\/2019\/10\/hero-thomas-cook-banner.jpg.rendition.992.992.jpg\",\"width\":992,\"height\":504},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#webpage\",\"url\":\"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/\",\"name\":\"What can the fall of Thomas Cook teach online retailers?\",\"isPartOf\":{\"@id\":\"https:\/\/streammarket.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#primaryimage\"},\"datePublished\":\"2019-10-09T14:49:07+00:00\",\"dateModified\":\"2022-05-25T07:35:37+00:00\",\"description\":\"To survive in the highly competitive travel sector, airlines and travel companies need to innovate, harnessing all of the capabilities that technology now provides to enhance the customer journey.\",\"breadcrumb\":{\"@id\":\"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/streammarket.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What can the fall of Thomas Cook teach online retailers?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#webpage\"},\"author\":{\"@id\":\"https:\/\/streammarket.co.uk\/#\/schema\/person\/f990b257998f14359c17865d894b2758\"},\"headline\":\"What can the fall of Thomas Cook teach online retailers?\",\"datePublished\":\"2019-10-09T14:49:07+00:00\",\"dateModified\":\"2022-05-25T07:35:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#webpage\"},\"wordCount\":508,\"publisher\":{\"@id\":\"https:\/\/streammarket.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/streammarket.co.uk\/wp-content\/uploads\/2019\/10\/hero-thomas-cook-banner.jpg.rendition.992.992.jpg\",\"articleSection\":[\"Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/streammarket.co.uk\/#\/schema\/person\/f990b257998f14359c17865d894b2758\",\"name\":\"streammarket\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/streammarket.co.uk\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e3f4a8f7de8ebb836ec0665fc36a4537?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e3f4a8f7de8ebb836ec0665fc36a4537?s=96&d=mm&r=g\",\"caption\":\"streammarket\"},\"url\":\"https:\/\/streammarket.co.uk\/author\/streammarket\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What can the fall of Thomas Cook teach online retailers?","description":"To survive in the highly competitive travel sector, airlines and travel companies need to innovate, harnessing all of the capabilities that technology now provides to enhance the customer journey.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/","og_locale":"en_US","og_type":"article","og_title":"What can the fall of Thomas Cook teach online retailers?","og_description":"To survive in the highly competitive travel sector, airlines and travel companies need to innovate, harnessing all of the capabilities that technology now provides to enhance the customer journey.","og_url":"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/","og_site_name":"Magento eCommerce Agency in UK | StreamMarket","article_published_time":"2019-10-09T14:49:07+00:00","article_modified_time":"2022-05-25T07:35:37+00:00","og_image":[{"width":992,"height":504,"url":"https:\/\/streammarket.co.uk\/wp-content\/uploads\/2019\/10\/hero-thomas-cook-banner.jpg.rendition.992.992.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"streammarket","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/streammarket.co.uk\/#organization","name":"StreamMarket","url":"https:\/\/streammarket.co.uk\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/streammarket.co.uk\/#logo","inLanguage":"en-US","url":"https:\/\/streammarket.co.uk\/wp-content\/uploads\/2020\/09\/logo-4-1.png","contentUrl":"https:\/\/streammarket.co.uk\/wp-content\/uploads\/2020\/09\/logo-4-1.png","width":270,"height":46,"caption":"StreamMarket"},"image":{"@id":"https:\/\/streammarket.co.uk\/#logo"}},{"@type":"WebSite","@id":"https:\/\/streammarket.co.uk\/#website","url":"https:\/\/streammarket.co.uk\/","name":"Magento eCommerce Agency in UK | StreamMarket","description":"","publisher":{"@id":"https:\/\/streammarket.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/streammarket.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#primaryimage","inLanguage":"en-US","url":"https:\/\/streammarket.co.uk\/wp-content\/uploads\/2019\/10\/hero-thomas-cook-banner.jpg.rendition.992.992.jpg","contentUrl":"https:\/\/streammarket.co.uk\/wp-content\/uploads\/2019\/10\/hero-thomas-cook-banner.jpg.rendition.992.992.jpg","width":992,"height":504},{"@type":"WebPage","@id":"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#webpage","url":"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/","name":"What can the fall of Thomas Cook teach online retailers?","isPartOf":{"@id":"https:\/\/streammarket.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#primaryimage"},"datePublished":"2019-10-09T14:49:07+00:00","dateModified":"2022-05-25T07:35:37+00:00","description":"To survive in the highly competitive travel sector, airlines and travel companies need to innovate, harnessing all of the capabilities that technology now provides to enhance the customer journey.","breadcrumb":{"@id":"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/streammarket.co.uk\/"},{"@type":"ListItem","position":2,"name":"What can the fall of Thomas Cook teach online retailers?"}]},{"@type":"Article","@id":"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#article","isPartOf":{"@id":"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#webpage"},"author":{"@id":"https:\/\/streammarket.co.uk\/#\/schema\/person\/f990b257998f14359c17865d894b2758"},"headline":"What can the fall of Thomas Cook teach online retailers?","datePublished":"2019-10-09T14:49:07+00:00","dateModified":"2022-05-25T07:35:37+00:00","mainEntityOfPage":{"@id":"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#webpage"},"wordCount":508,"publisher":{"@id":"https:\/\/streammarket.co.uk\/#organization"},"image":{"@id":"https:\/\/streammarket.co.uk\/blog\/what-can-the-fall-of-thomas-cook-teach-online-retailers\/#primaryimage"},"thumbnailUrl":"https:\/\/streammarket.co.uk\/wp-content\/uploads\/2019\/10\/hero-thomas-cook-banner.jpg.rendition.992.992.jpg","articleSection":["Trends"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/streammarket.co.uk\/#\/schema\/person\/f990b257998f14359c17865d894b2758","name":"streammarket","image":{"@type":"ImageObject","@id":"https:\/\/streammarket.co.uk\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/e3f4a8f7de8ebb836ec0665fc36a4537?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e3f4a8f7de8ebb836ec0665fc36a4537?s=96&d=mm&r=g","caption":"streammarket"},"url":"https:\/\/streammarket.co.uk\/author\/streammarket\/"}]}},"_links":{"self":[{"href":"https:\/\/streammarket.co.uk\/wp-json\/wp\/v2\/posts\/5158"}],"collection":[{"href":"https:\/\/streammarket.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/streammarket.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/streammarket.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/streammarket.co.uk\/wp-json\/wp\/v2\/comments?post=5158"}],"version-history":[{"count":3,"href":"https:\/\/streammarket.co.uk\/wp-json\/wp\/v2\/posts\/5158\/revisions"}],"predecessor-version":[{"id":6212,"href":"https:\/\/streammarket.co.uk\/wp-json\/wp\/v2\/posts\/5158\/revisions\/6212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/streammarket.co.uk\/wp-json\/wp\/v2\/media\/5310"}],"wp:attachment":[{"href":"https:\/\/streammarket.co.uk\/wp-json\/wp\/v2\/media?parent=5158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/streammarket.co.uk\/wp-json\/wp\/v2\/categories?post=5158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/streammarket.co.uk\/wp-json\/wp\/v2\/tags?post=5158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}