{"id":5167,"date":"2020-09-07T11:10:00","date_gmt":"2020-09-07T11:10:00","guid":{"rendered":"https:\/\/streammarket.co.uk\/?p=5167"},"modified":"2022-05-25T08:10:16","modified_gmt":"2022-05-25T08:10:16","slug":"top-5-tips-for-a-victorious-black-friday","status":"publish","type":"post","link":"https:\/\/streammarket.co.uk\/blog\/top-5-tips-for-a-victorious-black-friday\/","title":{"rendered":"Top 5 Tips for a victorious Black Friday"},"content":{"rendered":"\r\n\r\n\r\n

The Christmas period is fast approaching which means that Black Friday is too!\u00a0<\/p>\r\n\r\n\r\n\r\n

Once seen as purely an American celebration, it\u2019s now taken the UK by storm seeing a 7.3% increase in online spending in 2018 from the previous year. Online retailers are encouraged to start prepping for the consumer onslaught sooner rather than later. So without further ado, let\u2019s jump into it, shall we?<\/p>\r\n\r\n\r\n\r\n

Alternative Discounting<\/h4>\r\n\r\n\r\n\r\n

Heavily discounting your prime stock isn\u2019t the only way to attract switched on bargain hunters to your store. Vouchers and gift cards are a great alternative that won\u2019t hurt your profit margins too much. This gives consumers an incentive to return at a later date. Consider adding this option as a spending incentive at checkout.<\/p>\r\n\r\n\r\n\r\n

Email Campaigns<\/h4>\r\n\r\n\r\n\r\n

eCommerce stores are encouraged to build excitement early. A useful tactic for retailers is to begin emailing as soon as the end of October as the vast majority hit consumers inboxes the week of Black Friday or on occasion the morning of. This can be done as a part of digital marketing, you can take assistance from a PWA agency in Portsmouth<\/a>.<\/p>\r\n\r\n\r\n\r\n

With Black Friday being a time-sensitive event this is the perfect time to use a distinct sense of urgency with your emails! You can do this effectively by teasing a countdown of your official launch and added countdown of how much time they have remaining to snag their favourite deal. Try adding an email sign up pop up to your site incentivising that with exclusive deals.<\/p>\r\n\r\n\r\n\r\n

Get SEO Savvy<\/h4>\r\n\r\n\r\n\r\n

Stats\u00a0from PI Datametrics show<\/a>, the most valuable and heavily searched terms last year used the phrase \u2018\u2018Black Friday\u2019\u2019 and related concepts like deals or sales, as shoppers actively explore retailers offering deals around the event. Surprisingly some of the most popular websites surrounding the event were publishers, the Independent being the second most browsed website after Amazon. This is why it is so important for retailers to utilise this information. Maintain a black Friday deals page for your website, keep it fresh with new content, shopping tips and stats and ensure any links and publicity don’t go to waste!<\/p>\r\n\r\n\r\n\r\n

Mobile Optimization<\/h4>\r\n\r\n\r\n\r\n

With those time-sensitive Black Friday deals, customers are likely to utilise their cellular phones to beat the ques. Your site should be optimised for mCommerce with the help of our Magento eCommerce agency in UK<\/a>, regardless of the forthcoming season. Still, for this such an event, it\u2019s essential to focus on payment methods to ensure the customer journey is smooth sailing.<\/p>\r\n\r\n\r\n\r\n

I\u2019ve written a blog specifically on mCommerce optimisation<\/a> if you\u2019d like to read more on this.<\/p>\r\n\r\n\r\n\r\n

Up your site speed<\/h4>\r\n\r\n\r\n\r\n

Statistics show 46% of shoppers will not return to a slow website ergo a fast website is mandatory if you want success this holiday season. An effective and straightforward way to do this is to use adaptive images. According to the HTTP Archive, 61 percent of a website\u2019s page weight<\/a> on a desktop computer is images. PWA agency can use tools such as Adaptive Images or Picturefill on your website to save bandwidth. Even simpler, you can adopt new image formats such as WebP and JPeg XR, this can aid in reducing the image density without sacrificing on quality.<\/p>\r\n\r\n\r\n\r\n

If you have any questions about anything discussed in this blog or if you\u2019d like to chat about a project, feel free to\u00a0<\/em>get in touch<\/em><\/a>. We\u2019re always happy to help businesses reach and surpass their eCommerce potential.<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"

The Christmas period is fast approaching which means that Black Friday is too!\u00a0 Once seen as purely an American celebration, it\u2019s now taken the UK by storm seeing a 7.3% increase in online spending in 2018 from the previous year. Online retailers are encouraged to start prepping for […]<\/p>\n","protected":false},"author":2,"featured_media":5886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[23],"tags":[],"yoast_head":"\nTOP 5 TIPS FOR A VICTORIOUS BLACK FRIDAY<\/title>\n<meta name=\"description\" content=\"Customers in the UK are rapidly adapting to Black Friday celebrations, increasing the rate of online shopping during this time. So, get profitable Black Friday tips with us.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/streammarket.co.uk\/blog\/top-5-tips-for-a-victorious-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOP 5 TIPS FOR A VICTORIOUS BLACK FRIDAY\" \/>\n<meta property=\"og:description\" content=\"Customers in the UK are rapidly adapting to Black Friday celebrations, increasing the rate of online shopping during this time. 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