{"id":5201,"date":"2020-01-14T09:54:00","date_gmt":"2020-01-14T09:54:00","guid":{"rendered":"https:\/\/streammarket.co.uk\/?p=5201"},"modified":"2022-05-25T08:06:11","modified_gmt":"2022-05-25T08:06:11","slug":"5-effective-tips-for-cart-optimization","status":"publish","type":"post","link":"https:\/\/streammarket.co.uk\/blog\/5-effective-tips-for-cart-optimization\/","title":{"rendered":"5 Effective Tips for Cart Optimisation"},"content":{"rendered":"\r\n

Cart optimisation is one of the most critical elements in converting virtual window shoppings into loyal customers. In fact, according to SalesCycle\u2019s data, the latest (2019) cart abandon rate is 79.17% across all sectors.\u00a0<\/p>\r\n\r\n\r\n\r\n

So what exactly is cart abandonment? Well, it\u2019s a term that describes when a shopper adds products to their virtual cart, perhaps even beginning the check out process but exits the site before completing said purchase.<\/p>\r\n\r\n\r\n\r\n

Most importantly, how does one prevent such a heinous action?! Well, in this article, we\u2019ll tackle the top five correctable issues plaguing cart abandonment.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

1.\u00a0\u00a0\u00a0Offer Free Shipping, and Shipping options<\/strong><\/h3>\r\n\r\n\r\n\r\n

The number one reason for cart abandonment are the additional costs attached to their potential purchase and shipping is at the top of that list. Promoting this on your site not only in the checkout page but also home and product pages are imperative in assuring your customers that there are no surprise shipping costs attached to their cart. With the rising trend of instant shopping, it\u2019s also recommended offering options for faster delivery too. For example, you could offer free standard deliver but provide your customer with the option of same-day delivery too. But, most importantly, make ALL additional costs crystal clear before customers fill up their cart.<\/p>\r\n\r\n\r\n\r\n

2.\u00a0\u00a0\u00a0Skip the Mandatory Sign-up, Check out your guests<\/strong><\/h3>\r\n\r\n\r\n\r\n

Why do people prefer online shopping over physical stores? The answer is simple. The undeniable advantage over shopping at brick and mortar stores is convenience. By offering your customers a complicated and time-consuming checkout process, you are inadvertently disabling the convenience factor. A usability <\/em>study found that 30% of users abandoned their carts<\/a> when asked to sign-up before checkout. You can avoid this only by offering your customers the option to check out as a guest, log in with Gmail, Twitter or Facebook. Our Magento certified developers in UK<\/a> can help you achieve this. You can always ask them to sign up after they\u2019ve made their purchase!<\/p>\r\n\r\n\r\n\r\n

3. Provide an Effortless Checkout<\/strong><\/h3>\r\n\r\n\r\n\r\n

The customer journey must be as seamless as possible, especially when they\u2019re checking out. We recommend eliminating any potential distractions that could lead your customer to ditch their cart. Consider cutting the navigation bar from that page, creating a straightforward checkout page that tells your customer only the information they require with minimal hassle. You can include cart contents, Total cost and the progress bar and optimise for both mobile and desktop with the help of our Magento certified developers in UK.<\/p>\r\n\r\n\r\n\r\n

4.\u00a0\u00a0\u00a0Payment options<\/strong><\/h3>\r\n\r\n\r\n\r\n

Not only will providing your buyers with more payment options lead to more conversions, but this will also comfort visitors to know they can use their preferred method of payment. It\u2019s estimated that 50% of shoppers will abandon their cart if their preferred method of payment isn\u2019t excepted, so this is a must! Bare in mind that if you run an international eCommerce store that these payment methods vary from country to country, so it\u2019s undoubtedly worth investigating.<\/p>\r\n\r\n\r\n\r\n

5. Instil trust in your customers with Trust Seals<\/strong><\/h3>\r\n\r\n\r\n\r\n

We live in the age of the internet, which means customers are smart when they do their shopping and require assurance that what they\u2019re buying is the real deal. Being trustworthy is instrumental in winning customers\u2019 confidence. This is especially important if they\u2019re never shopped with you and if you want to grow your customer base, then trust, and security seals are the way to do it. This will give your potential customers the peace of mind they need to continue shopping with you time and time again. Take a look at the below graph for the most trusted seals.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

If you have any questions about anything discussed in this blog or if you\u2019d like to chat about a project, feel free to\u00a0<\/em>get in touch<\/em><\/a>. We\u2019re always happy to help businesses reach and surpass their eCommerce potential.<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Cart optimisation is one of the most critical elements in converting virtual window shoppings into loyal customers. In fact, according to SalesCycle\u2019s data, the latest (2019) cart abandon rate is 79.17% across all sectors.\u00a0 So what exactly is cart abandonment? Well, it\u2019s a term that describes when a […]<\/p>\n","protected":false},"author":2,"featured_media":5295,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"yoast_head":"\n5 EFFECTIVE TIPS FOR CART OPTIMISATION<\/title>\n<meta name=\"description\" content=\"The 2019 cart abandonment rate was 79.17% in all industries. There are some ways to avoid cart abandonment for your online business. 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