{"id":5579,"date":"2020-02-21T10:12:12","date_gmt":"2020-02-21T10:12:12","guid":{"rendered":"https:\/\/streammarket.co.uk\/?p=5579"},"modified":"2022-05-25T07:11:34","modified_gmt":"2022-05-25T07:11:34","slug":"how-to-make-the-most-of-google-shopping","status":"publish","type":"post","link":"https:\/\/streammarket.co.uk\/blog\/how-to-make-the-most-of-google-shopping\/","title":{"rendered":"How to make the most of Google Shopping"},"content":{"rendered":"\r\n

Google shopping has become more prevalent than ever in the eCommerce sphere with Google Shopping ads driving over 75% of retail search ad spend and generating 85% of all clicks on Google Ads or Shopping campaigns. And with good reason; visitors who click on Google Shopping ads tend to have a stronger intent to buy than standard text ads. Potential buyers are provided with more information before they click to your website than they would on a regular, uninvited text only advert.<\/p>\r\n\r\n\r\n\r\n

It\u2019s especially powerful with mobile commerce too; with 70% of smartphone users looking up info on their desired product prior to buying, generating 65% of clicks. Making G shopping on mobile a must as nearly two-thirds of these users are more likely to purchase from the companies who welcome the mCommerce Google crossover.<\/p>\r\n\r\n\r\n\r\n

Set Goals & Know your Competition<\/strong><\/h2>\r\n\r\n\r\n\r\n

It\u2019s always an excellent idea to regularly evaluate your business. Why not right now? What we know is there are two types of merchants, those who want to grow their sales and those who want to grow their customer base with international expansion. Both can make money, but only one can create longevity with that success. And dependant on your goal, this can determine your entire strategy in bidding and approaching your prime sale. One of the best ways to make the most out of GShopping is to assess your CPA (Cost Per Acquisition). What are you willing to spend from your profit to close that deal? Once you figure this out, you\u2019ll be irresistible to your target demographic. There are some great tools I\u2019ve listed below to help you out.<\/p>\r\n\r\n\r\n\r\n

Prioritise your products<\/strong><\/h2>\r\n\r\n\r\n\r\n

While your first reaction may be to prioritise all of your products, it\u2019s generally best to think logically about your approach. Heres some questions to help you define your golden products; What\u2019s high in demand right now? Do you sell consumables that customers will come back for time and time again? Is there a particular item you make a considerable profit margin off of? Once you define your priority products, consider starting a targeting campaign on these items as well as pushing them up the Google shopping charts. With our Magento eCommerce agency in Portsmouth<\/a>, <\/strong>you can reach your goal of prioritizing your products the way you want.<\/p>\r\n\r\n\r\n\r\n

Know Your SEO Hot Words<\/strong><\/h2>\r\n\r\n\r\n\r\n

Let\u2019s play a little roleplaying game. You\u2019re on your 30-minute lunch break from work, you\u2019re on a time crunch, but you\u2019ve been dying to upgrade your much-beloved gym sneakers. You get out your phone and hastily type in \u201cgym sneakers near me open now\u201d. You browse for a moment or two, after some reason you\u2019ve found your target and set off for the kill. You need to be imagining this scenario every time you\u2019re setting up new projects on your site to make it as easy and straightforward for customers to find what your selling. Location, colour, pricing, low or high demand all need to be taken into account to bump you up the Gshopping listings.<\/p>\r\n\r\n\r\n\r\n

Arm Yourself with Tools for Success<\/strong><\/h2>\r\n\r\n\r\n\r\n