{"id":5687,"date":"2020-07-17T15:05:44","date_gmt":"2020-07-17T15:05:44","guid":{"rendered":"https:\/\/streammarket.co.uk\/?p=5687"},"modified":"2022-05-25T07:26:54","modified_gmt":"2022-05-25T07:26:54","slug":"5-tips-to-maximise-your-checkout-conversion","status":"publish","type":"post","link":"https:\/\/streammarket.co.uk\/blog\/5-tips-to-maximise-your-checkout-conversion\/","title":{"rendered":"5 tips to maximise your checkout conversion"},"content":{"rendered":"\r\n

It goes without saying that attracting new customers through marketing, social media strategy, expertly crafted emails and ultimately phenomenal products, to leave the contents never to be returned to again… Is frustrating, to say the least<\/p>\r\n\r\n\r\n\r\n

On average, across all industries, cart abandonment is roughly 70% with eCommerce brands losing around \u00a314 billion in sales revenue each year.<\/p>\r\n\r\n\r\n\r\n

However, where there\u2019s a problem, there\u2019s a way to remedy it, so I thought it apt to share what we\u2019ve learnt are the issues and the best way to solve them. By following these tips and optimizing your checkout experience, it can potentially increase your conversions by 35%! So why not, ay?<\/p>\r\n\r\n\r\n\r\n

Let\u2019s jump into it.<\/p>\r\n\r\n\r\n\r\n

Don\u2019t Miss out with Vouchers<\/strong><\/h3>\r\n\r\n\r\n\r\n

Extra Costs are the Number One Reason Why Shoppers Abandon. Heavily discounting your prime stock isn\u2019t the only way to attract switched on bargain hunters to your store. Vouchers and gift cards are a great alternative that won\u2019t hurt your profit margins too much. This gives consumers an incentive to return at a later date. Consider adding this option as a spending incentive at checkout.<\/p>\r\n\r\n\r\n\r\n

Up Your Sites Speed<\/strong><\/h3>\r\n\r\n\r\n\r\n

It takes approximately three seconds for someone to decipher whether or not your website is loading fast enough before they exit the page and onto another one. Infact, 57% of Shoppers Will Abandon if They Have to Wait Three Seconds for a Page to Load. To put it bluntly, shoppers are impatient. To ensure speed, keep it simple and to the point on your landing page and avoid lengthily titles and high-res images. Speed doesn\u2019t only count for your load times but for how fast the consumer can get from googling their desired item, to getting purchase confirmation.<\/p>\r\n\r\n\r\n\r\n

Checkout your Guests<\/strong><\/h3>\r\n\r\n\r\n\r\n

Being Forced to Create an Account is the Number Two Reason People Abandon. Why do people prefer online shopping over physical stores? The answer is simple. The undeniable advantage over shopping at brick and mortar stores is convenience. By offering your customers a complicated and time-consuming checkout process, you are inadvertently disabling the convenience factor. A\u00a0usability\u00a0<\/em>study found that\u00a030% of users abandoned their carts<\/a>\u00a0when asked to sign-up before checkout. You can avoid this only by offering your customers the option to check out as a guest, log in with Gmail, Twitter or Facebook. You can always ask them to sign up after they\u2019ve made their purchase!<\/p>\r\n\r\n\r\n\r\n

Offer Flexible Delivery Options<\/strong><\/h3>\r\n\r\n\r\n\r\n

The number one reason for cart abandonment are the additional costs attached to their potential purchase and shipping is at the top of that list. Promoting this on your site not only in the checkout page but also home and product pages are imperative in assuring your customers that there are no surprise shipping costs attached to their cart. With the rising trend of instant shopping, it\u2019s also recommended offering options for faster delivery too. For example, you could offer free standard deliver but provide your customer with the option of same-day delivery too. But, most importantly, make ALL additional costs crystal clear before customers fill up their cart.<\/p>\r\n\r\n\r\n\r\n

Optimize Your Mobile Site<\/strong><\/h3>\r\n\r\n\r\n\r\n

Mobile Users Have an Even Higher Abandonment Rate of 85.65 Percent. We live in a world where mobile users are at an all-time high. People on average are online for 24 hours a week, twice as long as 10 years ago. This shows to be a promising future for the world of mCommerce, wherein 2017 mobile transactions made a whopping 58.9% of all digital sales, 40% up from the previous year.<\/p>\r\n\r\n\r\n\r\n

By 2021, mCommerce will account for 72.9% of the eCommerce market. So, what\u2019re you waiting for? Below are our top 5 tips for mCommerce optimization, how to attract and retain those valuable on the go consumers.<\/p>\r\n\r\n\r\n\r\n

If you have any questions about anything discussed in this blog or if you\u2019d like to chat about a project, feel free to\u00a0<\/em>get in touch<\/em><\/a>. We\u2019re always happy to help businesses reach and surpass their eCommerce potential.<\/em><\/p>\r\n\r\n\r\n\r\n

What\u2019s the number one reason why you abandon online shopping carts? Leave a comment below.<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"

It goes without saying that attracting new customers through marketing, social media strategy, expertly crafted emails and ultimately phenomenal products, to leave the contents never to be returned to again… Is frustrating, to say the least On average, across all industries, cart abandonment is roughly 70% with eCommerce […]<\/p>\n","protected":false},"author":2,"featured_media":5688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"yoast_head":"\n5 tips to maximise your checkout conversion<\/title>\n<meta name=\"description\" content=\"By following these tips and optimizing your checkout experience, it can potentially increase your conversions by 35%!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/streammarket.co.uk\/blog\/5-tips-to-maximise-your-checkout-conversion\/\" \/>\n<meta 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