Bots Protection
Protect Your Website from Malicious Bots — Without Harming SEO
Uncontrolled bot traffic has become a serious issue for modern websites.
With the rapid growth of AI crawlers, scraping tools and automated spam activity, many businesses are experiencing:
- Slower website performance
- Increased server load
- Higher infrastructure costs
- Interrupted customer journeys
- Lost sales and damaged user trust
For ecommerce and lead-driven websites, even short performance issues can result in permanent revenue loss.
The Challenge
Bot traffic cannot simply be “blocked”.
Aggressive bot blocking often
- Prevents legitimate search engines from crawling your site
- Damages SEO visibility
- Reduces organic traffic and long-term growth
Common approaches such as
- robots.txt crawl-delay rules
- Basic firewall rules
- IP-based blocking
- Standard Cloudflare bot filtering
These approaches are no longer sufficient.
Modern malicious bots often
- Mimic Google, Bing and other trusted user agents
- Rotate IP addresses constantly
- Bypass standard security rules
By the time an attack is detected, the damage is usually already done.
The StreamMarket Solution
At StreamMarket, we approached bot protection differently.
Instead of reacting to attacks, we focused on understanding behaviour patterns.
Over several months, our team:
- Analysed real traffic data across multiple websites
- Studied Cloudflare logs, New Relic performance metrics and server behaviour
- Identified repeatable patterns used by malicious crawlers and AI bots
- Tested and refined solutions in live environments
The result is a proactive bot protection approach that:
- Blocks malicious bot activity before it impacts performance
- Allows legitimate search engine crawlers to function normally
- Preserves SEO rankings and visibility
- Protects customer experience and website uptime
How Our Bot Protection Works
While the technical implementation varies by platform, the outcome is consistent.
Our solution:
- Differentiates real users and trusted crawlers from harmful automation
- Prevents excessive crawling and scraping
- Reduces unnecessary server load
- Protects performance during traffic spikes
- Works without relying solely on IP blocking or user-agent trust
Importantly, SEO is never compromised.
Supported Platforms
Our bot protection strategy can be implemented across:
- Adobe Commerce (Magento)
- Shopify
- Magento Open Source
- Custom-built platforms
Each setup is tailored to the platform architecture and traffic profile, ensuring optimal protection without disruption.
The Outcome
Businesses using our bot protection solution benefit from:
- Stable website performance
- Improved page load speeds
- Reduced server strain
- Protected SEO visibility
- Better customer experience
- Increased reliability during peak traffic
Bot traffic is controlled — without affecting real users or search engines.
When Bot Protection Matters Most
This solution is especially valuable for:
- Ecommerce websites
- High-traffic content platforms
- Lead-generation websites
- Businesses experiencing unexplained performance drops
- Websites targeted by scraping or AI crawlers
Talk to Us About Bot Protection
If your website is slowing down, crashing or struggling under unexplained traffic, we can help.
Our bot protection solutions are designed to protect performance, preserve SEO and support long-term growth — safely and responsibly.