How to make the most of Google Shopping

Google shopping has become more prevalent than ever in the eCommerce sphere with Google Shopping ads driving over 75% of retail search ad spend and generating 85% of all clicks on Google Ads or Shopping campaigns. And with good reason; visitors who click on Google Shopping ads tend to have a stronger intent to buy […]

Read more
Top 5 Ecommerce Trends For 2020; And How to Utilise Them

Where has the time gone?  The eCommerce industry is continually growing and evolving, influencing the customer journey in ways we’ve yet to see. That being said, here’s what we do know about the most prominent trends to come in 2020. Personalisation matters Customers want to feel connected to a brand, a person, not a robot. […]

Read more
5 Effective Tips for Cart Optimisation

Cart optimisation is one of the most critical elements in converting virtual window shoppings into loyal customers. In fact, according to SalesCycle’s data, the latest (2019) cart abandon rate is 79.17% across all sectors.  So what exactly is cart abandonment? Well, it’s a term that describes when a shopper adds products to their virtual cart, […]

Read more
Magento 2: A New Hope (and why to migrate)

What’s the big deal?  If you’re one of the many online retailers still running your store on Magento 1, you’ve probably heard of Magento 2. You’ve been flooded with a plethora of marketing emails tugging at your heartstrings and telling you horror stories should you resist migrating. It may not be the end of the […]

Read more
Three last-minute Tips to utilise Green Monday (Cyber Monday 2)

As a retailer, you’ll know the importance of Black Friday and Cyber Monday. But what about Green Monday? Also known as Cyber Monday 2, Green Monday falls on December 9th this year and is the biggest online shopping day in December, as it’s the last day that shoppers feel confident they’ll receive their gifts before Christmas. […]

Read more
Ten Tips for eCommerce Christmas Optimisation

How was your Black Friday? Did you snag the white whale of deals and rejoice in your healthy bank account? Of course, you did! Well enough of that, now it’s time to prep for the big leagues and get in shape for the retail Olympics. ‘Tis the season! We’ve compiled our top ten tips to […]

Read more
3 Steps to Scale your eCommerce Business

In creating your innovating business, first comes that light bulb moment, then the meticulous planning for profitability. But, to continue growing financially, you must scale your business. Which essentially means expanding without working non stop and slowly losing your sanity in the process. You need to understand that building your business has no finish line […]

Read more
Top 5 Tips for a victorious Black Friday

The Christmas period is fast approaching which means that Black Friday is too!  Once seen as purely an American celebration, it’s now taken the UK by storm seeing a 7.3% increase in online spending in 2018 from the previous year. Online retailers are encouraged to start prepping for the consumer onslaught sooner rather than later. […]

Read more
Anticipating Post Brexit eCommerce

As Boris’ Brexit deal gains an overwhelming amount of support from the residents of the UK, are we finally about to face what a post-Brexit Britain will be like?   We’ve been told the stories, read the headlines, but what does Brexit mean for online retailers in the UK? Well, to give you a brief rundown; […]

Read more