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Platform Migrations

Platform Migrations

Move to the right ecommerce platform — without losing SEO, data or momentum.

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Replatforming an ecommerce website is one of the most critical decisions a growing business can make. Done right, it unlocks performance, scalability and operational efficiency. Done wrong, it risks lost traffic, broken systems and revenue disruption.

At StreamMarket, we specialise in safe, structured and SEO-first ecommerce platform migrations. We don’t just move websites — we migrate data, workflows, integrations and business logic, ensuring your ecommerce operation continues to run smoothly before, during and after the transition.

This is not a cosmetic rebuild.
This is a controlled upgrade of your entire ecommerce foundation.

 

What Is an Ecommerce Platform Migration?

A platform migration is the process of moving your ecommerce business from one platform to another — while preserving:

  • Product data and catalogue structure
  • Customer accounts and order history
  • SEO rankings, URLs and organic traffic
  • Integrations and operational workflows
  • Checkout logic, pricing rules and tax setup

In most cases, migration is triggered when a platform no longer supports the scale, complexity or performance your business now requires.

A successful migration feels invisible to customers — but transformational for your business.

 

Why Businesses Choose to Migrate Ecommerce Platforms

Businesses typically migrate when they face limitations such as:

  • Performance and speed issues
  • Difficulty scaling products, orders or traffic
  • Weak B2B or trade functionality
  • Complex workarounds for integrations
  • Rising maintenance or development costs
  • Inflexibility for multi-store or multi-region growth
  • Poor backend efficiency for teams

Migration becomes a strategic move — not just a technical one.

Often, platform migration is the first step towards building End-to-End Ecommerce Systems that support long-term growth.

 

Common Ecommerce Migration Scenarios

We handle a wide range of replatforming projects, including:

  • Legacy ecommerce platform → modern ecommerce platform
  • WooCommerce → Shopify / Shopify Plus
  • Magento Open Source → Adobe Commerce
  • Custom-built platform → scalable ecommerce solution
  • Single-store setup → Multi-Store Ecommerce architecture
  • B2C-only site → B2B or hybrid B2B/B2C platform

Each scenario requires a different migration strategy — there is no one-size-fits-all approach.

What Gets Migrated — And How We Protect It

Migration is not just about copying data. It’s about mapping, validating and preserving business logic.

We carefully migrate and verify:

Products & Catalogue

Products, variants, attributes and categories
Images, descriptions and metadata
Catalogue rules and visibility logic

Customers & Accounts

Customer profiles and groups
Order history and account data
Secure handling of credentials and permissions

Orders & Transactions

Past orders and fulfilment data
Invoices, refunds and returns

Content & Pages

CMS pages and landing pages
Blog or resource content
Navigation and internal linking

SEO & URLs

URL structures
301 redirects
Metadata and headings
Sitemap and indexing strategy

Every migration includes validation checks before launch to ensure nothing critical is lost.
 

SEO-First Migration Approach (Critical)

SEO loss is the biggest fear during migration — and rightly so. Our migration process is built with SEO protection at its core and often ties directly into Performance & Speed Optimisation improvements post-launch.

We focus on:

  • Full URL mapping and redirect planning
  • Preserving high-value landing pages
  • Migrating metadata and structured content
  • Avoiding duplicate content issues
  • Pre- and post-migration crawl checks
  • Controlled go-live and monitoring

The goal is simple:
Protect rankings first. Improve them second.

Platform Options We Migrate To

We are platform-agnostic and migration-led — not platform-biased.

We commonly migrate businesses to:

  • Magento Open Source / Adobe Commerce
  • Shopify & Shopify Plus
  • WooCommerce (WordPress)
  • Custom or headless ecommerce setups

The right platform is chosen based on your catalogue size, customer type, operational needs and growth roadmap — not trends.

 
 

System & Operational Continuity

A migration should not break how your business operates.

We ensure continuity across:

  • CRM and customer data
  • StreamMarket ERP for products, orders and inventory
  • EPOS and in-store systems
  • Warehouse and fulfilment workflows
  • Payments, tax and checkout logic
  • Reporting and analytics

If your business uses another ERP, we can scope a custom ERP integration as part of the migration — quoted separately based on complexity.

Many migrations are executed alongside End-to-End Ecommerce Systems projects to modernise the entire operational stack at once.

Our Platform Migration Process

  • Discovery & Audit

    We analyse your current platform, data, SEO footprint, integrations and risks.

  • Migration Strategy

    Clear planning for data mapping, SEO, integrations and cut-over.

  • Platform Build (Staging)

    New platform setup, theme development and system configuration.

  • Data Migration & Testing

    Products, customers, orders and content migrated and validated.

  • SEO Validation

    Redirect testing, crawl checks and pre-launch SEO verification.

  • Go-Live & Monitoring

    Controlled launch with monitoring for performance, traffic and errors.

  • Post-Migration Optimisation

    Performance tuning, UX improvements and growth enhancements.

    Migration doesn’t end at launch — it stabilises and improves after.

Real-World Migration Use Cases

Multi-Store Expansion

A growing brand migrated from a single-store setup to a Multi-Store Ecommerce architecture, enabling regional storefronts and centralised operations.

SEO-Sensitive Replatforming

A high-traffic ecommerce site migrated platforms with zero ranking loss and improved Core Web Vitals.

B2B Platform Upgrade

Migration to a platform supporting trade pricing, customer groups and bulk ordering.

Operational Simplification

Multiple disconnected systems consolidated into a single ecommerce ecosystem powered by StreamMarket ERP.

These are business upgrades — not just technical changes.

Why Choose StreamMarket
for Platform Migrations

  • Proven experience with complex ecommerce migrations
  • SEO-first, risk-aware migration methodology
  • Strong focus on operational continuity
  • Deep understanding of B2B, B2C and hybrid models
  • Migration as part of a long-term growth strategy
  • Ongoing support after launch

We migrate businesses safely — and set them up to scale.

Platform Migration FAQs

Will I lose SEO rankings during migration?

When done correctly, rankings are protected and often improve post-launch.

Is downtime required?

Most migrations are planned to minimise or avoid downtime entirely.

How long does a migration take?

Typically 6–16+ weeks depending on data size and complexity.

Can customers keep their accounts and order history?

Yes — customer data and order history are preserved.

Do you support post-migration optimisation?

Yes — including performance, CRO and ongoing support via Website Maintenance & Support.

Ready to Migrate Platforms — Safely?

If your current ecommerce platform is holding your business back, we’ll help you move forward with confidence.

Choose your next step:

  • Start a Platform Migration Audit
  • Book a Migration Strategy Call
  • Request a Platform Migration Quote

Or get in touch directly

Book a Discovery Call
Request a Quote