Advanced Reporting
Turn ecommerce data into clear, confident business decisions.
Most ecommerce businesses have plenty of data — but very little clarity.
Data sits across platforms, spreadsheets, dashboards and tools, often telling different stories. Teams spend more time gathering numbers than acting on them, and decision-making becomes slow, reactive and uncertain.
At StreamMarket, our Advanced Reporting service brings clarity. We unify ecommerce, operational and customer data into actionable reporting that helps you understand what’s really happening — and what to do next.
This is not just analytics.
This is decision intelligence for ecommerce.
What Advanced Reporting Means for Ecommerce
Basic analytics tell you what happened.
Advanced reporting tells you why it happened — and what to change.
Advanced ecommerce reporting goes beyond traffic and conversions to include:
- Sales and revenue performance
- Product and category trends
- Customer behaviour and lifetime value
- Inventory and stock movement
- Fulfilment and operational efficiency
- Marketing performance and ROI
- Platform and performance health
This level of insight is essential for businesses running End-to-End Ecommerce Systems, where decisions must be based on accurate, connected data.
Why Advanced Reporting Matters for Growth
Clear reporting enables better decisions at every level of the business.
Advanced reporting helps you:
- Identify what’s driving (or limiting) revenue
- Improve stock planning and availability
- Reduce operational inefficiencies
- Optimise pricing and promotions
- Measure true marketing ROI
- Forecast demand and growth with confidence
Without accurate reporting, growth becomes guesswork.
What We Report On
We design reporting frameworks around the metrics that matter most to your business.
Sales & Revenue Performance
- Revenue by channel, store or region
- Average order value (AOV)
- Conversion rates
- Sales trends over time
Customer Insights
- New vs returning customers
- Customer lifetime value
- Purchase frequency and behaviour
- Segmentation by customer type (B2B, B2C, trade)
These insights directly inform B2B & B2C Website Development and personalisation strategies.
Product & Category Performance
- Best and worst-performing products
- Category contribution to revenue
- Product margins and sell-through
- Product lifecycle trends
Inventory & Stock Reporting
- Stock levels and availability
- Slow-moving and dead stock
- Stock turnover
- Demand forecasting signals
Critical for Global Stock Management and supply planning.
Fulfilment & Operations
- Order processing times
- Fulfilment performance
- Returns and refunds
- Operational bottlenecks
Closely tied to Order & Fulfilment Solutions.
Marketing Performance
- Channel attribution
- Campaign ROI
- Customer acquisition cost
- Performance by source and medium
Platform & Performance Health
- Site speed and Core Web Vitals
- Checkout performance
- Error rates and stability
Insights here often lead to Speed & Performance Optimisation and UX improvements.
Data Sources & System Integration
Advanced reporting only works when data is accurate and connected.
We unify data from:
- Ecommerce platforms
- StreamMarket ERP
- CRM systems
- EPOS and in-store data
- Warehouse and fulfilment systems
- Marketing and analytics tools
This is typically delivered through API & Third-Party Integrations, ensuring data flows reliably across systems.
Dashboards & Visualisation
We design dashboards that are:
- Clear and role-based
- Focused on decision-making
- Easy to interpret at a glance
Dashboards can be tailored for:
- Leadership and management
- Ecommerce and marketing teams
- Operations and warehouse teams
Reporting can be real-time or scheduled, depending on your needs.
Reporting for Scale & Complexity
As ecommerce businesses grow, reporting complexity increases.
We support reporting for:
- 🔗 Multi-Store Ecommerce environments
- B2B and B2C hybrid models
- Multi-warehouse operations
- Large catalogues and high order volumes
Your reporting scales as your business scales — without losing clarity.
From Reporting to Action
Advanced reporting is only valuable if it leads to improvement.
We help businesses use reporting to:
- Identify UX friction and opportunities (UI & UX Design)
- Improve site performance and conversion (Speed & Performance Optimisation)
- Optimise stock and fulfilment decisions
- Refine pricing, promotions and merchandising
- Align teams around shared KPIs
Reporting becomes a tool for continuous improvement — not passive observation.
Our Advanced Reporting Process
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1. Data Audit
Understanding your current data sources, gaps and inconsistencies.
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2. KPI Definition
Clear definition of data structures, logic and responsibilities between systems.
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3. Data Modelling & Integration
Connecting systems and structuring reliable data flows.
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4. Dashboard & Report Build
Creating clear, actionable dashboards and reports.
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5. Validation & Accuracy Checks
Ensuring data consistency and trustworthiness.
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6. Training & Adoption
Helping your team use reporting confidently and effectively.
What You Get from Advanced Reporting
- Unified ecommerce dashboards
- Clear KPI definitions
- Connected reporting across systems
- Documentation and reporting logic
- Scalable reporting architecture
- Ongoing optimisation and support
Reporting is often maintained as part of Website Maintenance & Support to ensure long-term accuracy.
Why Choose StreamMarket
for Advanced Reporting
- Ecommerce-first reporting expertise
- Strong operational and commercial understanding
- Seamless integration with StreamMarket ERP
- Reporting designed for real decisions — not vanity metrics
- Scalable frameworks for growing businesses
- Long-term partnership approach
We turn data into insight — and insight into action.
Advanced Reporting FAQs
Can you combine data from multiple systems?
Is reporting real-time?
Do we own the dashboards?
Can reporting scale as we grow?
Does reporting require ongoing maintenance?
Ready to Get Clarity from Your
Ecommerce Data?
If you’re relying on fragmented reports or gut-feel decisions, Advanced Reporting can give you the insight needed to grow with confidence.
Next steps:
- Start a Reporting Audit
- Book a Reporting Strategy Call
- Request an Advanced Reporting Setup
Or get in touch directly