Swara
Swara Trading Company
Transforming B2B Ordering for the UK’s Leading Czech & Slovak Wholesaler
About
Czech & Slovak Food and Drinks is the UK’s leading wholesaler of Czech and Slovak food and drink products, supplying trade customers nationwide through a B2B-only ecommerce platform.
The business handles large, frequent wholesale orders, where speed, accuracy and ease of ordering are critical to daily operations.
The Challenge
As the business scaled, Slovakia Foods faced increasing friction in their online ordering experience.
Wholesale customers regularly placed large, multi-product orders and needed a faster, more intuitive way to:
- Search products accurately
- Build large carts efficiently
- Understand pricing and savings clearly
- Reorder frequently without manual effort
The existing website struggled to support the operational reality of B2B wholesale, leading to customer frustration and slower order processing.
The Solution
StreamMarket rebuilt the platform on Magento 2, designing the solution specifically around wholesale ordering workflows.
B2B-Focused Platform Architecture
- Wholesale account request and approval workflows
- Customer-specific pricing and trade-only ordering
- Guest browsing enabled with MRP visibility only
Advanced Search & Ordering Enhancements
- Customised search logic supporting alphanumeric product codes
- Correct product sequencing critical for phone-based order support
Quick Order functionality via:
Instant product search
CSV bulk uploads
- Customer dashboards displaying previously purchased products for rapid reordering
These improvements significantly reduced the time required to place large wholesale orders.
Barcode & QR-Driven Ordering
To further streamline bulk purchasing, StreamMarket implemented a barcode and QR scanning system.
Customers can:
- Scan products directly from printed catalogues
- Scan physical product barcodes
- Instantly add items to their online cart using a mobile device
No additional software or licences were required — customers used built-in mobile scanning functionality, turning the website into a POS-like ordering experience.
Smart Cart & List Management
- Customers can save carts as reusable shopping lists
- Share cart links internally for collaborative ordering
- Place repeat orders without rebuilding carts from scratch
This dramatically simplified recurring wholesale purchases.
SEO, Performance & Technical Optimisation
- Optimised Core Web Vitals through clean Magento coding practices
- Minified CSS and JavaScript, lazy-loaded images and next-gen formats
- Instantly add items to their online cart using a mobile device
Implemented SEO fundamentals:
Canonical URLs
Structured headers
Alt tags
XML sitemaps
Shopping feed optimisation
- Ongoing SEO strategy including content updates and keyword optimisation
Barcode-Enabled PDF Catalogues
- Auto-generated category-wise PDF catalogues with barcodes
- A full catalogue PDF structured like a restaurant menu
- Customers can scan directly from the PDF to place orders online
This bridged offline ordering habits with digital efficiency.
Integrated Customer Communication
- WhatsApp notifications for offers and new product launches
- Messaging handled directly from the Magento backend
- No external CRM required
- Real-time data ensured accurate and up-to-date communication
The Results
- Faster, more efficient wholesale ordering
- Reduced friction for large B2B purchases
- Improved customer satisfaction and repeat ordering
- Stronger SEO performance and site speed
- A scalable B2B ecommerce system aligned with real operational needs
Services & Platforms Used
Available Across all devices
