Growing businesses are increasingly challenged by evolving buyer demands. An amazing customer experience is a key driver – irrespective of the sales channels you sell in, be it B2B or B2C. As a business owner, it is essential now, more than ever, to make these positive changes to keep you ahead of the competition.

With this in mind, StreamMarket has created a checklist of items that are vital for delivering comparative and seamless experiences for your B2B (B2C) customers so you can also, ‘delight’ and retain them in your highly competitive market.

Ready for Business

• Corporate accounts which allow multiple buyers in tiered organisational structures
• Self-service tools to manage buyer roles and permissions
• Full order, quote, and invoice tracking for all buyers across the company
• Automated order approval process based on rules set by each company
• Online sign up for adding new company accounts/logins

Friction-Free Purchasing

• Quick order forms and list uploads for buyers who know exactly what they want
• Saved shopping lists to make repeat purchasing even easier
• Fast reordering from previous orders with just a couple of clicks
• Seller-assisted shopping for sales reps to place orders for customers or troubleshoot issues
• Seamless request-for-quote process for online deal negotiations
• Allow Trade customers to place orders using Credit Account
• API links to fetch real-time Catalogue/Inventory/Pricing for Drop Shipping
• Sales reports like pending invoices, orders dispatched/not dispatched/etc.

Highly Personalised Experiences

• Customer-specific catalogues and pricing to reflect negotiated contracts
• Multi-site support to tailor experiences for different brands, audiences, channel partners, or geographies
• Targeted content and promotions that personalise each visit and boost conversion
• Flexible fulfilment with support for shipping and in-branch pickup
• Online chat to provide real-time support to buyers

Agility to Adapt – easily and quickly

• Best-in-class B2B and B2C commerce in one platform to serve both audiences
• Mobile-optimised sites to enable field-based sales and purchasing
• Amazon / eBay channel management for seamless selling on the world’s largest marketplaces
• Flexible selling models with built-in support for digital goods, services, and warranties, and extensions for subscriptions and marketplaces
• Business intelligence tools and reports to surface insights for faster growth
• Powerful APIs to share pricing, product, customer, shipping, and other data with existing business systems

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’re always happy to help businesses reach and surpass their eCommerce potential.