With this in mind, StreamMarket has created a checklist of items that are vital for delivering comparative and seamless experiences for your B2B (B2C) customers so you can also, ‘delight’ and retain them in your highly competitive market.

Ready for Business

• Corporate accounts which allow multiple buyers in tiered organisational structures
• Self-service tools to manage buyer roles and permissions
• Full order, quote, and invoice tracking for all buyers across the company
• Automated order approval process based on rules set by each company
• Online sign up for adding new company accounts/logins

Friction-Free Purchasing

• Quick order forms and list uploads for buyers who know exactly what they want
• Saved shopping lists to make repeat purchasing even easier
• Fast reordering from previous orders with just a couple of clicks
• Seller-assisted shopping for sales reps to place orders for customers or troubleshoot issues
• Seamless request-for-quote process for online deal negotiations
• Allow Trade customers to place orders using Credit Account
• API links to fetch real-time Catalogue/Inventory/Pricing for Drop Shipping
• Sales reports like pending invoices, orders dispatched/not dispatched/etc.

Highly Personalised Experiences

• Customer-specific catalogues and pricing to reflect negotiated contracts
• Multi-site support to tailor experiences for different brands, audiences, channel partners, or geographies
• Targeted content and promotions that personalise each visit and boost conversion
• Flexible fulfilment with support for shipping and in-branch pickup
• Online chat to provide real-time support to buyers

Agility to Adapt – easily and quickly

• Best-in-class B2B and B2C commerce in one platform to serve both audiences
• Mobile-optimised sites to enable field-based sales and purchasing
• Amazon / eBay channel management for seamless selling on the world’s largest marketplaces
• Flexible selling models with built-in support for digital goods, services, and warranties, and extensions for subscriptions and marketplaces
• Business intelligence tools and reports to surface insights for faster growth
• Powerful APIs to share pricing, product, customer, shipping, and other data with existing business systems

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’re always happy to help businesses reach and surpass their eCommerce potential.

The post B2B Customer Experience – Are you missing out? appeared first on Magento eCommerce Agency in UK | StreamMarket.

Speed

It takes approximately three seconds for someone to decipher whether or not your website is loading fast enough before they exit the page and onto another one. To put it bluntly, shoppers are impatient. To ensure speed, keep it simple and to the point on your landing page and avoid lengthy titles and high res images. You can outsource our PWA agency in Portsmouth to ensure that your speed does not get compromised. Speed doesn’t only count for your load times but for how fast the consumer can get from googling their desired item, to getting purchase confirmation.

Convenience

This goes hand in hand with speed. Speed and convenience are the most important aspects of a successful mCommerce experience. Imagine a mum on the go, her hands and arms (possibly legs too) are full of baby, pram and various other infant paraphernalia. How convenient would it be if she could simply search for Juniors favourite toy within her trusted site? This is where utilising voice-recognition to speed up search and other interactions is a must to give the consumer comfort in knowing they can multitask while they come right back to order from you again.

Clear, bitesize information

The on the go consumer doesn’t want to waste their valuable time reading long descriptions and having to waste more time looking into a product. They’re on a time crunch! As opposed to “where would I find a summer dress in London?” the consumer might search “Summer dresses near me”. Optimise your mobile site for short and localised key phrases that are highly relevant to your business. This can be possible if you take assistance from our Magento eCommerce agency in Portsmouth. We specialise in web design and can create mobile-friendly Magento websites for you.

Easy Checkout

35% of shopping carts are abandoned because of the irritating requirement to register before checking out. Offer them a guest checkout option. It’s also beneficial to avoid surprising your potential customers with shipping costs. Be upfront about it from your product page. And if they get distracted by the real world and exit your site (which is highly probable) provide a “save” feature for the shopping cart. A cart with a good memory enables customers to continue shopping without the annoyance of re-searching for their desired product on their return.

Trust

Trust and transparency between the consumer and retailer are imperative to ensure they come back, time and time again. You can do this easily by displaying badges, reviews, and testimonials. Security is one of the biggest concerns for the user on the go. Providing the user with reviews and trust badges is a great tool to add value to the positive perception they have towards your brand. (Feefo, Trust Pilot, Norton secured, McAfee secured).

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’re always happy to help businesses reach and surpass their eCommerce potential.

The post Top 5 tips for Mcommerce optimisation appeared first on Magento eCommerce Agency in UK | StreamMarket.

The 1000 billion dollar colossal is intimidating to most, if not all retailers, leaving many retailers doubting the future of their SME’s or starting a new business altogether. However, fear not. This giant isn’t so scary once you understand the core fundamentals of why it rose to popularity and dominated the eCommerce sphere.  

Intelligence search

Customers want that personalised touch, to be thought of as an individual as oppose to a digital number adds incredible value to your brand. As soon as you type in even a single letter into Amazons search feature, it predicts your search based on previous shopping behaviour and cross-referencing that with customers of a similar demographic and product patterns. Not only that, but it has a great memory of previously searched items, catering precisely to the users’ needs, whatever they may be.

Recommendations

Recently viewed items are one of the first things the user sees when they login to Amazon. With the vast majority of customers buying products on the go via their cellular device, it can be a common occurrence that their experience is disrupted. Perhaps they lost signal going through a tunnel; they ran out of time on their lunch break, or general life happens. Don’t be deterred from their absence or cart abandonment. Having recommendations or recently viewed products, saving their abandoned cart or even a gentle email reminder that their items are waiting for them are a great way to engage and have them return time and time again.

Personal touch

Tailor the shopping experience to your customer; a simple “Hello Dave” when they enter your web store is an excellent way to make the user feel like their shopping experience will be tailor-made for their unique tastes. Not only that, but you as an independent brand also have the upper hand in this field. They are a faceless conglomerate, you, on the other hand, are the underdog—the heart of your town’s community. Utilise this unique quality and be an active part of that community, get involved and spread the joy.

Conclusion

At any point in time, there will always be someone more significant than you. Don’t let this deter you from starting something new or investing in your growth. Your unique brand is far more endearing than a giant conglomerate. You’ve more power than you know.

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’re always happy to help businesses reach and surpass their eCommerce potential.

The post How to compete with Amazon as an SME appeared first on Magento eCommerce Agency in UK | StreamMarket.

Once seen as purely an American celebration, it’s now taken the UK by storm seeing a 7.3% increase in online spending in 2018 from the previous year. Online retailers are encouraged to start prepping for the consumer onslaught sooner rather than later. So without further ado, let’s jump into it, shall we?

Alternative Discounting

Heavily discounting your prime stock isn’t the only way to attract switched on bargain hunters to your store. Vouchers and gift cards are a great alternative that won’t hurt your profit margins too much. This gives consumers an incentive to return at a later date. Consider adding this option as a spending incentive at checkout.

Email Campaigns

eCommerce stores are encouraged to build excitement early. A useful tactic for retailers is to begin emailing as soon as the end of October as the vast majority hit consumers inboxes the week of Black Friday or on occasion the morning of. This can be done as a part of digital marketing, you can take assistance from a PWA agency in Portsmouth.

With Black Friday being a time-sensitive event this is the perfect time to use a distinct sense of urgency with your emails! You can do this effectively by teasing a countdown of your official launch and added countdown of how much time they have remaining to snag their favourite deal. Try adding an email sign up pop up to your site incentivising that with exclusive deals.

Get SEO Savvy

Stats from PI Datametrics show, the most valuable and heavily searched terms last year used the phrase ‘‘Black Friday’’ and related concepts like deals or sales, as shoppers actively explore retailers offering deals around the event. Surprisingly some of the most popular websites surrounding the event were publishers, the Independent being the second most browsed website after Amazon. This is why it is so important for retailers to utilise this information. Maintain a black Friday deals page for your website, keep it fresh with new content, shopping tips and stats and ensure any links and publicity don’t go to waste!

Mobile Optimization

With those time-sensitive Black Friday deals, customers are likely to utilise their cellular phones to beat the ques. Your site should be optimised for mCommerce with the help of our Magento eCommerce agency in UK, regardless of the forthcoming season. Still, for this such an event, it’s essential to focus on payment methods to ensure the customer journey is smooth sailing.

I’ve written a blog specifically on mCommerce optimisation if you’d like to read more on this.

Up your site speed

Statistics show 46% of shoppers will not return to a slow website ergo a fast website is mandatory if you want success this holiday season. An effective and straightforward way to do this is to use adaptive images. According to the HTTP Archive, 61 percent of a website’s page weight on a desktop computer is images. PWA agency can use tools such as Adaptive Images or Picturefill on your website to save bandwidth. Even simpler, you can adopt new image formats such as WebP and JPeg XR, this can aid in reducing the image density without sacrificing on quality.

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’re always happy to help businesses reach and surpass their eCommerce potential.

The post Top 5 Tips for a victorious Black Friday appeared first on Magento eCommerce Agency in UK | StreamMarket.

Understandably, the repercussions of the global pandemic have meant many online retails are yet to migrate made all the more challenging against a backdrop of tightened budgets and reduced resources. Over 105,000 installs of Magento 1 are still in operation, compared to just 37,500 installs of Magento 2.

Looking to the Future

While we’ve seen noteworthy growth in the popularity of plug and play eCommerce platforms such as Shopify and BigCommerce, Magento remains the clear choice for many brands for a wide range of reason.

Magento has hugely improved on the performance and usability of previous versions. Bringing to the table an enhanced admin interface, 20% speed increase, a pure mobile first approach with a seamless checkout experience. That is why businesses are choosing Magento 1 to Magento 2 migration for their websites.

• The world’s favourite eCommerce Platform
• Continuously Improving
• Open source
• Responsive design
• Extensive Customisation & extensions
• 3rd party integration solutions
• Magento community
• Speedy & scalable
• Multiple stores
• Built for international growth

Our Process

How we’ll help you migrate

Conclusion

Retailers with ecommerce sites that are running Magento 1.x should upgrade with the help of our  Magento eCommerce agency in Portsmouth, but that is only step one on the path to providing the right security and safety for their users. The next step would be to consider deploying a number of security products that add layers of security that just the Magento platform alone does not provide.

Get in Touch

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’re always happy to help businesses reach and surpass their eCommerce potential.

The post Magento End of Life & Migrating to Magento 2 appeared first on Magento eCommerce Agency in UK | StreamMarket.