We’d be completely lost without StreamMarket. We’ve got no experience working with websites or eCommerce, so their help has been invaluable

Danny Cleaver – Founder & Director at The Hastings Fabric Company


Based in St Leonards, UK, the Hastings Fabric Company is a one stop for the interiors. Providing everything you need from designer fabrics, paints and wallpapers to luxurious home accessories. They also offer bespoke services across the United Kingdom and indeed across the World.

Hastings Fabric Company have been StreamMarket’s client since July 2019.

The Challenge

Hastings already had an established sofa company but lacked online presence and needed help in creating their ambitious new concept; the Hastings Fabric Company.

They needed a bespoke, user friendly website that effectively communicated with their internal systems as well as clearly defining their brand.

Key Challenges

  • Managing stock and orders from one central place
  • Accommodating increases in traffic and sales
  • Improve SEO Rankings
  • Lack of online presence
  • Limited reporting system, or account integration
  • The website and the physical shop were not synchronised

The Solution

From the first meeting with Hastings, Gursaant knew exactly what they needed. The most important part of their new eCommerce solution was having a fully integrated system where orders, stock and accounts can be managed in one central place. Not being familiar with the eCommerce industry, StreamMarket maintained open communication and advised on the best route to having a successful new web store.

They have, since working with StreamMarket, been able to reach their online customers more effectively through their new user-friendly website.

The Results

  • Operations are now running efficiently
  • Ability to expand internationally
  • Increase sales & conversion rate from site traffic
  • RIO in 3 months
  • 300% increase in turnover in 5 years
  • A mobile-friendly website for the modern buyer

This allowed Hastings to reach new customers and put their best foot forward into the eCommerce industry, establishing a cohesive brand.

The Future

Working with StreamMarket has enabled Hastings to embrace the future of eCommerce innovations and expand their client base to new and emerging markets all over the globe. As they continue their work with StreamMarket, they expect a continuous increase in sales and conversion rates.

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case study of Hastings Fabric Company