Working with StreamMarket has improved our online business efficiency and cut down operational costs. We’re delighted with the service and the results and looking forward to working with StreamMarket in other areas of the business  

Ivan Hughes – Distribution & eCommerce Manager at Electrical 2 Go


Phase Electrical Distributors Limited (B2C & B2B) are an independent wholesaler of electrical supplies and lighting. Established in 2002, located in Sussex, UK, their prices are incredibly competitive. Taking pride in being the electrical wholesaler & distributor of choice for thousands of tradespeople throughout the South East of England.

Electrical2go has been StreamMarket’s client since February 2018.

The Challenge

Electric2go were using various systems that weren’t communicating efficiently with one another. This resulted in regular manual intervention to maintain system functionality. They were also looking to migrate to Magento 2 but weren’t confident that their current provider could accomplish this. Expressing worries of low response times and lack of advice on industry standards.

They needed a bespoke, easy to use system that would integrate with their internal processes efficiently. Providing a website experience that would attract new prospects as well as maintain their current base.

Key Challenges

  • Managing stock and orders from one central place
  • Accommodating increases in traffic and sales
  • Improve SEO Ranking
  • Automatic printing and quicker packing functionality
  • Linking eBay and Amazon accounts in the UK, Germany, France, Ireland, Australia & US
  • Transitioning to Magento 2
  • Create a mobile and user-friendly website
  • Working with a partner they can trust

The Solution

As we do with all our clients, we reviewed their entire business operations with an in-depth business audit. We created a report that highlighted their weak points and strengths. After considering our findings, we proposed the best solution for their business. Foremost, a complete rebrand of their online store, transitioning and integrating them from Magento 1 to Magento 2. After their leading site was completed, we moved onto creating a user-friendly trade site, that encouraged professional buyers. Finally, but certainly not least, we integrated their online and physical stores to one central place to ensure better communication.

The solution that we offered was one that allowed electrical2go to efficiently and simply manage all of their orders from one central location. They have, since working with StreamMarket, been able to reach their target customers, both existing and new, more efficiently through a user-friendly Magento 2 website.

The Results

  • Efficiency of staff
  • Increase in sales & better conversion from site traffic
  • ROI in 6 months
  • Opened up new marketplaces (eBay, Amazon)
  • Integration of internal systems
  • Launched B2C & B2B user-friendly website.

This allowed Electric2go to efficiently and quickly manage all of their orders from one, central location. They have, since working with StreamMarket, gained confidence with their online business. Saving approximately £120k through automation and streamlining their internal process with a partner they can count on.

The Future

After successfully implementing the launch of their Magento 2 B2C & B2B websites, Phase Electrical Distributors plan on continuing to work with StreamMarket to further plans to improve and integrate their physical nine stores into Magento 2 in 2021.

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