StreamMarket has given Slumbersac the ability to take our business to the next level, and this would not have been possible without Gursaant and the team at StreamMarket.

Thank you for giving us everything we wanted in a fully functioning website

Elke Kramer – CEO at Slumbersac


One of Europe’s leading baby sleeping bag manufacturers, selling their products exclusively online in the UK, Europe, Australia and the US. Slumbersac is a successful and fast-growing business based Dorset, UK boasting a large customer base. Slumbersac sleeping bags are of the highest quality and range from sized birth up to 10 years.

Slumbersac has been StreamMarket’s client since February 2014.

The Challenge

Slumbersac found it challenging to manage their stock and website sales under the same umbrella as well as the challenges of building a mobile user-friendly and search engine optimised website.

They needed a bespoke, user friendly website that effectively communicated with their internal systems efficiently. They were also looking to launch in unchartered countries but needed experienced guidance in getting their online business there.

Key Challenges

  • Create a mobile-friendly website to accommodate to the parent on the go
  • Managing stock and orders from one central place
  • Accommodating increases in traffic and sales
  • Improve SEO Rankings
  • Being able to focus on business growth in new countries
  • Automatic printing and quicker packing functionality
  • Linking eBay and Amazon accounts in the UK, Germany, France, Ireland, Australia & US

The Solution

We offered a solution that allowed Slumbersac to efficiently manage all of their orders from one, central location. They have, since working with StreamMarket, been able to handle the increase in traffic and sales.

We provided a Magento 2 platform that united all of Slumbersac’s sales channels as well as transferring all of the content from the old site. Nothing was too much for us as we programmed additional tasks specific to their business. Holding weekly meetings to ensure deadlines were met, and any queries were resolved.

We were always available if an issue occurred on the website with immediate resolve, as well as providing training on the new functionalities for their internal team. Additionally, we went above and beyond to ensure a smooth change over process for 3rd party companies working with them.

The Results

  • Awarded the Best eCommerce Business of 2016/18
  • Efficiency of staff – able to process 30% more orders with the same workforce
  • Increase sales & conversion rate from site traffic
  • ROI in 3 months
  • Launched in 6 new countries
  • 300% increase in turnover in 5 years
  • Integration of multiple warehouses
  • A mobile-friendly website that accommodates the parent on the go

This allowed Slumbersac to efficiently and easily manage all of their orders from one, central location. They have, since working with StreamMarket, been able to handle the increase in traffic and sales.

The Future

Working with StreamMarket has enabled Slumbersac to embrace the future of integration, and easily manage more than one website from a central location. Being more SEO friendly and increasing sales has been a goal for Slumbersac. As they continue their work with StreamMarket, they expect an even more significant increase regarding sales and conversion rates.

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