5 tips to maximise your checkout conversion

It goes without saying that attracting new customers through marketing, social media strategy, expertly crafted emails and ultimately phenomenal products, to leave the contents never to be returned to again… Is frustrating, to say the least

On average, across all industries, cart abandonment is roughly 70% with eCommerce brands losing around £14 billion in sales revenue each year.

However, where there’s a problem, there’s a way to remedy it, so I thought it apt to share what we’ve learnt are the issues and the best way to solve them. By following these tips and optimizing your checkout experience, it can potentially increase your conversions by 35%! So why not, ay?

Let’s jump into it.

Don’t Miss out with Vouchers

Extra Costs are the Number One Reason Why Shoppers Abandon. Heavily discounting your prime stock isn’t the only way to attract switched on bargain hunters to your store. Vouchers and gift cards are a great alternative that won’t hurt your profit margins too much. This gives consumers an incentive to return at a later date. Consider adding this option as a spending incentive at checkout.

Up Your Sites Speed

It takes approximately three seconds for someone to decipher whether or not your website is loading fast enough before they exit the page and onto another one. Infact, 57% of Shoppers Will Abandon if They Have to Wait Three Seconds for a Page to Load. To put it bluntly, shoppers are impatient. To ensure speed, keep it simple and to the point on your landing page and avoid lengthily titles and high-res images. Speed doesn’t only count for your load times but for how fast the consumer can get from googling their desired item, to getting purchase confirmation.

Checkout your Guests

Being Forced to Create an Account is the Number Two Reason People Abandon. Why do people prefer online shopping over physical stores? The answer is simple. The undeniable advantage over shopping at brick and mortar stores is convenience. By offering your customers a complicated and time-consuming checkout process, you are inadvertently disabling the convenience factor. A usability study found that 30% of users abandoned their carts when asked to sign-up before checkout. You can avoid this only by offering your customers the option to check out as a guest, log in with Gmail, Twitter or Facebook. You can always ask them to sign up after they’ve made their purchase!

Offer Flexible Delivery Options

The number one reason for cart abandonment are the additional costs attached to their potential purchase and shipping is at the top of that list. Promoting this on your site not only in the checkout page but also home and product pages are imperative in assuring your customers that there are no surprise shipping costs attached to their cart. With the rising trend of instant shopping, it’s also recommended offering options for faster delivery too. For example, you could offer free standard deliver but provide your customer with the option of same-day delivery too. But, most importantly, make ALL additional costs crystal clear before customers fill up their cart.

Optimize Your Mobile Site

Mobile Users Have an Even Higher Abandonment Rate of 85.65 Percent. We live in a world where mobile users are at an all-time high. People on average are online for 24 hours a week, twice as long as 10 years ago. This shows to be a promising future for the world of mCommerce, wherein 2017 mobile transactions made a whopping 58.9% of all digital sales, 40% up from the previous year.

By 2021, mCommerce will account for 72.9% of the eCommerce market. So, what’re you waiting for? Below are our top 5 tips for mCommerce optimization, how to attract and retain those valuable on the go consumers.

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’re always happy to help businesses reach and surpass their eCommerce potential.

What’s the number one reason why you abandon online shopping carts? Leave a comment below.