Now the January blues are behind us we have something magical to look forward to, it’s no other than Valentine’s day! A day of romance, a celebration of love and above all else, a day of gifting our significant others with gifts and surprises to make their heart swoon. The average person spends over £100 showering their significant other with gifts, but how do you capitalise off this romantic day?

Here are our top five tips to get your customers excited about this heartfelt holiday. ♡

Paint your site with love

Your website should reflect this romantic season of profound love and inspire your customers with your virtual charm. You can do this by adding floral decoration, love hearts, teddy bears, all the cliches! Because a cliche is a cliche for a reason, no? By doing this, it will not only inspire but for those forgetful spouses, it will serve as a much-needed reminder to shop for that perfect gift.

Spread the love with targeted Campaigns

With only two weeks away, it’s still not too late to promote your latest deals. You can achieve this by utilising the magic of social media through targeted campaigns; they have some great tools in locking down that specific demographic. Is your product something only married couples would buy? Perhaps it’s something only young love would be interested in? Whatever it is, know your audience and target them accordingly, so they don’t miss out.

Catch up with your Christmas customers

There’s no doubt you had an influx of traffic around the Christmas period. This can include new customers, returning customers or even browsing customers! Now is a great opportunity to touch base with them by contacting them with special offers based on their previous purchase history, can’t hurt throw in a romance themed discount code too.

Offer love themed bundles

Product bundles are a great way to capitalise this season. Whether you sell pet supplies, home decor or specialised baseball caps, there’s a gift for everyone. Valentine’s day isn’t just for couples; it’s to celebrate all love, whether your dog, your mom or BFF, there will be something you have that customers want to spread the love this season. Consider looking at combining complementary products and create one single offering. This will give customers the perception of bagging a good deal while you don’t necessarily need to reduce costs.

Flexible delivery

Much like Christmas, there’s a specific day in mind, in turn – urgency is a significant factor to shopping and can be the deciding factor when buying that special gift. We recommend giving your customers options in their delivery process. If next day isn’t possible, consider a specific day, even tracked is better than basic. Don’t forget to promote your amazing incentives on your homepage too.

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’re always happy to help businesses reach and surpass their eCommerce potential.