What is PWA and is Magento the right way to do it?

First things first..

What is PWA?

PWA’s (Progressive Web Applications) are a web application mirroring an application on your phone but with the convenience of users accessing this via their desired web browser, as appose to clogging up space on their mobile device. 

This method of buying, interacting, and surfing is used by millions of people every day. A trusted tool where brands can combine mobile reach with native app engagement. If you use Twitter, Starbucks or perhaps Tinder, you’re already familiar…

Progressive Web Apps are websites that use innovative technology to function like a native app, e.g. they can be installed, they work offline. Therefore, our Magento 2 agency in Portsmouth also makes this  This symbiotic approach boasts enormous benefits for businesses and their customers so it may be worth investigating for yours too.

Smartphones are progressively becoming the star power that connects people and brands around the globe. PWA utilises this innovation in eCommerce, equipping users with effortless experiences in a mobile-first manner.

comScore Mobile Metrix, U.S, Age 18+, June 2017
comScore Mobile Metrix, U.S, Age 18+, June 2017


So, why do you need PWA for your brand?


The app should be lightning fast when loading, it should be close to instantaneous and should also open when there is no network or fairly low-speed network like 2G. Google found that 53% of the users abandon the website if the page took longer than 3 seconds to load. Therefore, our Progressive Web Application development provides speed to your website with ease.


The scrolls and page transitions should be buttery smooth when the user is interacting with the web app. Everyone hates crappy scrolls.


The app should fit in all the different sizes of devices. The perfect web app should be like liquid, which takes the shape of its vessel.


If we want to make web apps closer to the native apps, they have to be installable and should reside in the home screen along with other native apps, so that the user can access the PWA in one click.

Splash Screen

PWA adds a splash screen during the startup of the app. This makes the PWA feel more like a native app.

Highly engage-able

The app should keep the users engaged. A PWA provides features like push notifications, home screen icon, full-screen and offline-first app to glorify user engagement.

What is PWA and is Magento the right way to do it?

Why choose Magento for your PWA?

Your PWA teamed with Magento can be the simplest way to join the PWA race, as well as keeping your customers and developers happy. Affording you the added benefits of;

  • Familiarity
  • Lower development costs
  • Improved performance

Introducing a Magento-first PWA solution.

A Magneto-first PWA theme means it’s installed directly on top of your already existing Magento store. Creating a close-knit relationship with your Magento back end, giving you the easiest way to integrate your existing site. With this method, it saves you (the retailer) the time of rebuilding, redeveloping and adding data structures that could otherwise be used on reaching more customers and growing your brand.

With a Magento PWA solution, you don’t have to completely rebuild your site to be PWA ready, it’s as easy as 1 2 3, just plug and play to reap the benefits and get on with your day.

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’re always happy to help businesses reach and surpass their eCommerce potential.