Speed

It takes approximately three seconds for someone to decipher whether or not your website is loading fast enough before they exit the page and onto another one. To put it bluntly, shoppers are impatient. To ensure speed, keep it simple and to the point on your landing page and avoid lengthy titles and high res images. You can outsource our PWA agency in Portsmouth to ensure that your speed does not get compromised. Speed doesn’t only count for your load times but for how fast the consumer can get from googling their desired item, to getting purchase confirmation.

Convenience

This goes hand in hand with speed. Speed and convenience are the most important aspects of a successful mCommerce experience. Imagine a mum on the go, her hands and arms (possibly legs too) are full of baby, pram and various other infant paraphernalia. How convenient would it be if she could simply search for Juniors favourite toy within her trusted site? This is where utilising voice-recognition to speed up search and other interactions is a must to give the consumer comfort in knowing they can multitask while they come right back to order from you again.

Clear, bitesize information

The on the go consumer doesn’t want to waste their valuable time reading long descriptions and having to waste more time looking into a product. They’re on a time crunch! As opposed to “where would I find a summer dress in London?” the consumer might search “Summer dresses near me”. Optimise your mobile site for short and localised key phrases that are highly relevant to your business. This can be possible if you take assistance from our Magento eCommerce agency in Portsmouth. We specialise in web design and can create mobile-friendly Magento websites for you.

Easy Checkout

35% of shopping carts are abandoned because of the irritating requirement to register before checking out. Offer them a guest checkout option. It’s also beneficial to avoid surprising your potential customers with shipping costs. Be upfront about it from your product page. And if they get distracted by the real world and exit your site (which is highly probable) provide a “save” feature for the shopping cart. A cart with a good memory enables customers to continue shopping without the annoyance of re-searching for their desired product on their return.

Trust

Trust and transparency between the consumer and retailer are imperative to ensure they come back, time and time again. You can do this easily by displaying badges, reviews, and testimonials. Security is one of the biggest concerns for the user on the go. Providing the user with reviews and trust badges is a great tool to add value to the positive perception they have towards your brand. (Feefo, Trust Pilot, Norton secured, McAfee secured).

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’re always happy to help businesses reach and surpass their eCommerce potential.

The post Top 5 tips for Mcommerce optimisation appeared first on Magento eCommerce Agency in UK | StreamMarket.

The 1000 billion dollar colossal is intimidating to most, if not all retailers, leaving many retailers doubting the future of their SME’s or starting a new business altogether. However, fear not. This giant isn’t so scary once you understand the core fundamentals of why it rose to popularity and dominated the eCommerce sphere.  

Intelligence search

Customers want that personalised touch, to be thought of as an individual as oppose to a digital number adds incredible value to your brand. As soon as you type in even a single letter into Amazons search feature, it predicts your search based on previous shopping behaviour and cross-referencing that with customers of a similar demographic and product patterns. Not only that, but it has a great memory of previously searched items, catering precisely to the users’ needs, whatever they may be.

Recommendations

Recently viewed items are one of the first things the user sees when they login to Amazon. With the vast majority of customers buying products on the go via their cellular device, it can be a common occurrence that their experience is disrupted. Perhaps they lost signal going through a tunnel; they ran out of time on their lunch break, or general life happens. Don’t be deterred from their absence or cart abandonment. Having recommendations or recently viewed products, saving their abandoned cart or even a gentle email reminder that their items are waiting for them are a great way to engage and have them return time and time again.

Personal touch

Tailor the shopping experience to your customer; a simple “Hello Dave” when they enter your web store is an excellent way to make the user feel like their shopping experience will be tailor-made for their unique tastes. Not only that, but you as an independent brand also have the upper hand in this field. They are a faceless conglomerate, you, on the other hand, are the underdog—the heart of your town’s community. Utilise this unique quality and be an active part of that community, get involved and spread the joy.

Conclusion

At any point in time, there will always be someone more significant than you. Don’t let this deter you from starting something new or investing in your growth. Your unique brand is far more endearing than a giant conglomerate. You’ve more power than you know.

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’re always happy to help businesses reach and surpass their eCommerce potential.

The post How to compete with Amazon as an SME appeared first on Magento eCommerce Agency in UK | StreamMarket.

On average, across all industries, cart abandonment is roughly 70% with eCommerce brands losing around £14 billion in sales revenue each year.

However, where there’s a problem, there’s a way to remedy it, so I thought it apt to share what we’ve learnt are the issues and the best way to solve them. By following these tips and optimizing your checkout experience, it can potentially increase your conversions by 35%! So why not, ay?

Let’s jump into it.

Don’t Miss out with Vouchers

Extra Costs are the Number One Reason Why Shoppers Abandon. Heavily discounting your prime stock isn’t the only way to attract switched on bargain hunters to your store. Vouchers and gift cards are a great alternative that won’t hurt your profit margins too much. This gives consumers an incentive to return at a later date. Consider adding this option as a spending incentive at checkout.

Up Your Sites Speed

It takes approximately three seconds for someone to decipher whether or not your website is loading fast enough before they exit the page and onto another one. Infact, 57% of Shoppers Will Abandon if They Have to Wait Three Seconds for a Page to Load. To put it bluntly, shoppers are impatient. To ensure speed, keep it simple and to the point on your landing page and avoid lengthily titles and high-res images. Speed doesn’t only count for your load times but for how fast the consumer can get from googling their desired item, to getting purchase confirmation.

Checkout your Guests

Being Forced to Create an Account is the Number Two Reason People Abandon. Why do people prefer online shopping over physical stores? The answer is simple. The undeniable advantage over shopping at brick and mortar stores is convenience. By offering your customers a complicated and time-consuming checkout process, you are inadvertently disabling the convenience factor. A usability study found that 30% of users abandoned their carts when asked to sign-up before checkout. You can avoid this only by offering your customers the option to check out as a guest, log in with Gmail, Twitter or Facebook. You can always ask them to sign up after they’ve made their purchase!

Offer Flexible Delivery Options

The number one reason for cart abandonment are the additional costs attached to their potential purchase and shipping is at the top of that list. Promoting this on your site not only in the checkout page but also home and product pages are imperative in assuring your customers that there are no surprise shipping costs attached to their cart. With the rising trend of instant shopping, it’s also recommended offering options for faster delivery too. For example, you could offer free standard deliver but provide your customer with the option of same-day delivery too. But, most importantly, make ALL additional costs crystal clear before customers fill up their cart.

Optimize Your Mobile Site

Mobile Users Have an Even Higher Abandonment Rate of 85.65 Percent. We live in a world where mobile users are at an all-time high. People on average are online for 24 hours a week, twice as long as 10 years ago. This shows to be a promising future for the world of mCommerce, wherein 2017 mobile transactions made a whopping 58.9% of all digital sales, 40% up from the previous year.

By 2021, mCommerce will account for 72.9% of the eCommerce market. So, what’re you waiting for? Below are our top 5 tips for mCommerce optimization, how to attract and retain those valuable on the go consumers.

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’re always happy to help businesses reach and surpass their eCommerce potential.

What’s the number one reason why you abandon online shopping carts? Leave a comment below.

The post 5 tips to maximise your checkout conversion appeared first on Magento eCommerce Agency in UK | StreamMarket.

While existing technologies have long supported mobile interactions, Progressive Web Apps are poised to evolve how consumers utilise their mobile devices radically. Promising a compelling, app-like user experience, this emergent technology is set to blow away the experiential demands of today’s’ tech-savvy shopper.

Once the current global emergency ceases to be the forefront of our woes, (which we hope will happen sooner rather than later!), there will ultimately be a peak in eCommerce sales. By prepping for this surge with a PWA agency in Portsmouth, your chances of standing out amongst your competitors drastically improve.

What is PWA?

PWA’s (Progressive Web Applications) are a web application mirroring an application on your phone but with the convenience of users accessing this via their desired web browser, as appose to clogging up space on their mobile device. 

This method of buying, interacting, and surfing is used by millions of people every day—a trusted tool where brands can combine mobile reach with native app engagement. If you use Twitter, Starbucks or perhaps Tinder, you’re already familiar.

Progressive Web Apps are websites that use innovative technology to function like a native app, e.g. they can be installed; they work offline. This symbiotic approach boasts enormous benefits for businesses and their customers so it may be worth investigating for yours too. Our Magento eCommerce agency can help you make the most out of this technology and offer an effective user experience to your customers.

Smartphones are progressively becoming the star power that connects people and brands around the globe. PWA utilises this innovation in eCommerce, equipping users with effortless experiences in a mobile-first manner.

Proven results

Progressive web apps see an average of 52% increase in conversions displaying excellent potential for businesses large and small to take advantage of this too. Here are just a few of the companies PWA’s have helped;

Rooted Objects

Fashion brand Rooted Objects experienced an uptick in conversions of 162% after launching their PWA. Page load times reduced by 25% and average redirection time reduced by 80%.

Tinder

Tinder has dramatically improved load times from 11.91 seconds to 4.69 seconds with its new PWA. The PWA is 90% smaller than Tinder’s primary Android app. User engagement is up across the board on the PWA.

Hobbycraft

Leading UK crafts maker Hobbycraft’s testing of progressive web apps (PWAs) has seen mobile transactions on mobile grow by 26% and mobile revenues up by 30%.

“Our customers are project-based and motivated to get the supplies they need as fast as possible to get started on their next projects,” says Daniel Collier, Multi-Channel Development Manager at Hobbycraft. “We raised a challenge to find the best possible way to engage with our busy shoppers on-the-go, as well as deliver a best-in-retail purchasing journey.” says Daniel Collier, Multi-Channel Development Manager at Hobbycraft.

“The results were dramatic, with a 30% increase in revenue per user, and a 26% increase in transactions per user,” explains Collier. 

“We now have a very fast site that’s easier to navigate, as well as app-like features like add-to-home screen and instant page transitions – in short, the best possible mobile customer experience available today,” says Collier.

In conclusion..

Converting your website to PWA can prove to be the right decision now and after the pandemic, if you haven’t done yet as it opens up comprehensive options for you to attract and keep users engaged. Therefore, it is advisable to approach the best Magento progressive web app builder while you have time to get started with Magento PWA development and stay prepared for the future.

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’re always happy to help businesses reach and surpass their eCommerce potential.

The post How PWA can Skyrocket your Sales appeared first on Magento eCommerce Agency in UK | StreamMarket.

ScandiPWA is a ready-to-use PWA Magento 2 theme that offers the fastest way to create a headless storefront on top of the Magento platform. Our PWA agency in UK relies on it due to its key benefits. These include small page load time, better conversion, and higher priority in organic search.

Features

• Instant Loading

ScandiPWA reduces loading time dramatically. With this Magento 2 PWA theme, the page load takes milliseconds, including visual content. It also ensures effortless scrolling, provides immediate interaction and introduces much faster checkout. Thus, you can forever forget about a slow user interface, unresponsive scrolling, or futile clicking. Get up to 300% performance improvement!

• Outstanding Shopping Experience

The Magento 2 Scandi PWA lets you optimise the experience of your store visitors, ensuring higher conversion rates. Engaging customers with an immersive user interface which is not only fast but also exciting and easy to explore. And don’t forget that Scandi is device-agnostic, so your Magento 2 website will look and work the same on every screen.

• Offline Mode. 

Scandi lets your Magento 2 website stay accessible not only in the most uncertain network conditions but also offline. Even when the connection is suddenly lost, shopping continues uninterrupted. Your customers can add products to carts and complete checkout forms. Your store is saved on a user device, enabling access to it anywhere and anytime. When the connection is restored, offline orders are synchronised automatically.

• Push Notifications. 

ScandiPWA lets you keep store visitors engaged with push notifications. Our Magento 2 development services leverage this technology to decrease your cart abandonment rate and re-engaging shoppers who didn’t complete the checkout or left a full cart without going any further.

• Home Screen Support

With the Scandi Magento 2 PWA, your customers can add your website to the home screen of any device. This procedure is entirely unobtrusive since customers can do everything within a browser just in a few clicks, getting a full native-app experience. From the coding perspective, the necessity to develop separate apps for different ecosystems is eliminated. Although no browser is necessary to visit a PWA website, it still appears in search results and can be accessed from Google or other systems.

• Great Accessibility

We’ve already mentioned that a ScandiPWA Magento 2 store is accessible on any device, in any network conditions. Besides, no download is required. Thus, the best possible accessibility is achieved. 

Why is PWA the way forward?

PWA is a Google initiative technology that from next year the company will be downgrading sites that do not adapt to this new technology, therefore reducing the organic search on the Google engine. An online business must be on PWA as soon as possible if they want to improve their competitive edge.

Our relationship with ScandiPWA

We came across Scandi around a year ago where they were developing the Scandi PWA, being a year or so into it at that time. It was early days, but we found it interesting what they were doing and wanted to be a part of this technological innovation. Their focus was to create a PWA theme closest to the core of Magento, which, being a Magento focused Agency, fit perfectly with our needs. Since their launch a few months ago, they’ve created many sites that are incredibly fast. After testing their theme for ourselves, we had no choice but to become partners, and we’re so excited to see where this relationship will lead us.

What’s StreamMarket doing to improve PWA?

We’ve been researching PWA for about a year and a half or so, setting aside a core group to investigate this technology internally. It’s been incredibly insightful. We investigated all aspects ScandiPWA; the feedback has been fantastic; they’ve done astounding things in creating this theme. Based on our findings, we had no other choice to pursue ScandiPWA as the theme for our clients and us. There were a few different themes and products in the market available. However, they don’t follow Magento rules, ultimately creating my manual intervention, spending more time and money to resolve these issues. With Scandi, it’s the closest to Magento’s practices; it’s the only way forward where Magento and PWA are concerned. 

ScandiPWA is continuously improving its platform, similar to Magento; it’s a community. As a partner with Scandi, we’ll be working closely with them, communicating effectively to improve anywhere possible. A lot of 3rd party extensions won’t be compatible with Scandi, to begin with, knowing this they’ve come up with a great solution where they’ve created a marketplace where companies can submit their extensions that are compatible with their theme. This shows great initiative on their part, ultimately reducing the development time to integrate the third-party extensions. On average, our clients use five to seven extensions, so to incorporate each one of them could take days or even weeks. By utilising this community we’ll be able to reduce the development work on our part, as StreamMarket, we’ll undoubtedly be contributing.

In Conclusion..

Our goal is to continuously be improving and taking advantage of technological advancements that can further develop the service we provide for our clients on the Magento platform. PWA is the way forward for all eCommerce businesses, and we find our goals coincide well with ScandiPWA’s. In the upcoming months, we look forward to building a solid relationship with them and launch our first PWA innovation, following that all future projects will be on PWA. We believe honesty and transparency is the way forward in all that we do so we want to deliver that to our clients as soon as we’re able.

If you have any questions about anything discussed in this blog or if you’d like to chat about a project, feel free to get in touch. We’re always happy to help businesses reach and surpass their eCommerce potential.

The post Why ScandiPWA is the only choice for StreamMarket appeared first on Magento eCommerce Agency in UK | StreamMarket.